GMO-free, antibiotic-free, gluten-free, dairy-free, additive-free: the number of absence-label claims in food marketing is dizzying. Economic projections suggest the “free-from” category will be one of the fastest growing over the next five years.
But are these claims a sincere effort to deliver product information to consumers or a race to the bottom with potential to backfire?
Learn more about the unintended consequences and a new path forward. Download Navigating the ‘Free-From’ Frenzy.