Reconnecting the Food System with the Public for an Informed Discussion about Today's Food
Today, consumer interest in food is at an all-time high. As companies, organizations and individuals embedded in the food system we are making progress in reconnecting the public in a more informed conversation about food. Not only are we more actively engaged with today’s consumer, we are more effective and genuine with answering the right questions and providing the information consumers want and need.
As you may already know, The Foundation for Food Integrity is a 501(c)(3) public charity formed to fund food research and develop activities around consumer education and outreach about the production, processing and consumption of healthy, affordable food. We assist in the development of food system informational materials and in the development of food system educational outreach programs aimed at empowering both, producers and consumers.
Research Funding: Our 2013 Consumer Trust Research will be funded by the Foundation for Food Integrity, with the purpose of serving the public with food research and educational and outreach activities. By funding the research, the Foundation will help provide understanding and measure consumer values-orientation toward specific practices in agriculture and food production.
As we look towards 2013 and the research needed to gain understanding, the Foundation needs your help to evaluate progress and support scientific claims of improvement. To help fund this study, consider giving to the Foundation for Food Integrity. How to help:
- Contact me with a pledge amount to the Foundation.
- Visit www.foodintegrityfoundation.org and click on “Contribution.”
Every Foundation gift, no matter the size, is appreciated. Contributions to the Foundation are tax-deductible to the extent permitted by law.
As we embrace transparency and welcome open, honest discussions around today’s food, we can demonstrate alignment with consumer values and build their trust in the solutions created by today’s food system. Your 2012 gift will help provide valuable research and on-going information that consumers and the food system are hard pressed to find anywhere else. THANK YOU!
-Terry Fleck, Executive Director, The Center for Food Integrity