Consumer Trust Research 2014
Cracking the Code on Food Issues:
Insights from Moms, Millennials and Foodies
Building Trust When Science and Consumers Collide
Some food system issues supported by overwhelming scientific consensus still face widespread consumer skepticism, leaving those in food and agriculture asking, “Science says it’s so, so why is there still debate?”
“Cracking the Code on Food Issues: Insights from Moms, Millennials and Foodies,” the new consumer trust research from The Center for Food Integrity, helps today’s food system:
- Introduce science and technical information into the public discussion in a manner the consumer is willing to consider as part of the decision-making process.
- Understand the communication channels and processes used by Moms, Millennials, Foodies and Early Adopters when forming attitudes and opinions about issues in agriculture and food.
Our 2014 research, the most in-depth to date, provides a roadmap to making complex and controversial technical information relevant and meaningful – bringing balance to the conversation and helping consumers make informed decisions about food.