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New Consumer Trust Research

A Dangerous Disconnect: New CFI Research IDs Food and Ag Trust Gaps

CFI’s newest research serves as a warning for several groups that are held responsible for healthy and safe food, but not trusted to ensure it, highlighting a dangerous disconnect. Food companies and government agencies, in particular, have work to do, while others enjoy a high level of trust. Click below to learn more.

This is the latest in a decade-long exploration of consumer trust in the food system by The Center for Food Integrity. CFI’s annual research goes deep and wide to understand what’s on the minds of today’s consumers when it comes to food – how it’s produced, who’s producing it, what’s in it, how it impacts health, animals and our planet – and which sources they trust.

Examining more than 50 topics among important influencer groups, the latest results show disturbing shifts in trust in food and agriculture, significant differences in where various consumer segments source food information and a growing interest in the relationship between diet and health.

Download the research summary
“A Dangerous Disconnect.” 

View the CFI trust research news release.

CFI incorporates our annual research into the training programs we facilitate to help the food system earn trust. From effective consumer engagement to increased transparency, our training programs teach participants how to apply the research with step-by-step guides and tangible applications.

To learn more about our training programs and putting the trust research to work contact CFI at learnmore@foodintegrity.org.

Check out our latest digital ethnography research, too, which reveals what makes food news and information credible, and how information moves through culture.