2013

 

2013 Research Webinars

Click title below to view recorded 2013 webinars:

Breaking Through Consumer Skepticism: The Center for Food Integrity 2013 Consumer Trust Research Report
(Recorded on November 1)

The CFI trust model proves that the perception of shared values is the primary driver of trust - but growing skepticism in "big food" can be a barrier to building those bridges.  Join us to hear the results of the 2013 Consumer Trust Survey - and the impact of "social outrage factors" in undermining trust.

CFI’s Consumer Trust in the Food System study is funded by sponsors through the Foundation for Food Integrity, a non-profit foundation created to conduct research and provide educational outreach about today’s food system.

Millennials and Food Information – What They Want and Where They Get It
(Recorded on November 8)

Early adopter millennials, the information-hungry 20- to 30-somethings, are driving conversations about food in person and online. What issues pique their interest – and their outrage? Where are they going online and whom do they trust? Join us for the second of three complimentary webinars on The Center for Food Integrity 2013 Consumer Trust in the Food System Research where we’ll dig into the hard-wired habits of one of our most important audiences and how we can connect.

Consumers on Animal Ag – The Trends and Tipping Points
(Recorded on November 15)

Consumers’ concerns about issues in animal agriculture are clear. Learn where they stand on antibiotic use and other important issues – and what causes outrage – during the last of three complimentary webinars on The Center for Food Integrity 2013 Consumer Trust in the Food System research. We’ll unveil the latest findings on the attitudes of consumers and, in particular, early adopter millenials who are driving conversations in person and online about animal agriculture issues.