Consumer Trust Research 2013:
Seven Steps to Trust-Building Transparency and Defining Social Outrage
Consumers Weigh In: “Is the Food System Transparent?”
Click here to learn more about what consumers think.
How do we overcome the bias that “big food” is bad and build trust with consumers? Why do some issues reach crisis levels while others seem to fade away? The Center for Food Integrity defines the seven attributes of trust-building transparency and quantifies specific social outrage factors in its 2013 Consumer Trust research.
The 2013 research provides a roadmap to a seven-step process for Trust-Building Transparency. This breakthrough model provides a clear path to effectively address growing skepticism about today’s food. Consumers have been asking for more transparency, but it has not been well defined. This research defines transparency and provides direction. Effectively implementing this new model will help companies and organizations build trust with their stakeholders and consumers.
The research quantifies specific social outrage factors to determine what allows an issue to erupt into crisis. Addressing “social outrage” requires identifying issues for which people have a high level of concern and that they believe have a high impact on their families or other vulnerable populations. The study also shows that although the public impact of two crises might be very similar, the outcome for a company or organization can be dramatically different based on preparation and ability to manage social outrage.
Click here to download. Latest CFI Research Provides Roadmap for "Trust-Building Transparency."
CFI’s Consumer Trust in the Food System study is funded by sponsors through the Foundation for Food Integrity, a non-profit foundation created to conduct research and provide educational outreach about today’s food system.