We envision a new level of transparency across the food system, one that satisfies the information needs of consumers, supports their access to and selection of safe and healthy food, and builds their trust in today’s food supply.
For this vision to become reality, we need to better understand the expectations of consumers across a range of socioeconomic backgrounds. We also must identify the real and perceived barriers to transparency that exist within the food system itself.
The National Food Transparency Project enables a more focused and productive national conversation on transparency. It includes gathering and validating insights from consumers and food system leaders, and identifying approaches to transparency that work for both consumers and the food system.
To learn more, contact J.J. Jones.