Today’s consumers expect – and deserve – transparency when it comes to how their food is produced.
To promote a culture of transparency in the food system, the Food Marketing Institute (FMI) and The Center for Food integrity (CFI) have released the Transparency Roadmap for Food Retailers: Strategies to Build Consumer Trust.
CFI is providing food system leaders with a deeper dive experience into understanding how consumers define transparency. We offer a half-day, interactive session designed to provide participants with a hands-on experience for evaluating their organizations’ existing public-facing communication materials. Participants will leave the session with a better understanding of the important role transparency plays in earning and maintaining consumer trust in today’s food system. And, with the knowledge to improve their organization’s transparency.