Unlock the Power of Shared Values
In a world where scientific facts alone aren’t enough to build trust, Engage™ Training empowers teams to connect through shared values – the key to meaningful engagement with consumers, stakeholders and the public.
Engage™ is an interactive, discussion-driven training experience that equips your team to lead with shared values – what research shows is three to five times more effective than facts or credentials alone. Whether you’re navigating tough questions about food, science, or innovation, Engage™ helps you connect where it counts.
Today’s audiences—consumers, employees, and investors—expect transparency, truth, and human connection.
The 2024 Edelman Trust Barometer shows “someone like me” is just as trusted as scientists when it comes to new technologies.
CFI’s peer-reviewed trust model reveals that shared values are 3–5x more effective at building trust than facts alone.
Engage™ isn’t just message training—it’s mindset training.
Interactive & Customizable
From quick introductions to immersive full-day workshops, Engage meets your team where they are.
Global Reach
Delivered across four continents and translated into five languages.
Real-World Application
Built around your organization’s specific challenges and audiences.
Proven Results
Trusted by thousands across the food system who need to earn confidence in complex, high-stakes conversations.
Engage™ is tailored to your specific needs and audiences, and to busy schedules. Offered both in-person and virtual, Engage™ can be incorporated into an existing meeting or conducted as stand-alone training.
1. Getting Comfortable with the Uncomfortable
Builds rapport among participants and encourages openness.
Uncovers individual roles and areas of discomfort.
Lays the foundation for vulnerability and trust.
2. The Power of Shared Values
Introduces the science behind trust-building.
Highlights the limits of relying solely on competence.
Builds value-based messaging around your organization’s key topics.
3. Engage™ in Three Steps
Learn what not to do in trust-building conversations.
Master three actionable steps: Listen, Ask, Share.
Practice with tailored scenarios and stakeholder examples.
4. Personalized Action Plans
Identify effective communication channels.
Develop individual engagement plans aligned with comfort and audience.
Optional ongoing coaching to drive long-term activation.
Participants leave confident, empowered, and prepared to engage on tough issues.
Teams develop stronger internal rapport and external credibility.
Your organization gains advocates who can effectively connect with key audiences.
Let’s explore how Engage™ can equip your team to lead with values, connect with key audiences, and elevate your voice in the food system.
Contact Us to learn how you can get involved.
