programs

Consumer Panels

Do you really know what consumers think and how their attitudes, fears and purchasing behaviors are shaped?

CFI’s popular Consumer Panels give the food and agriculture organizations an opportunity to hear straight from the source and then ask questions to learn more about motivations, perceptions and how the food industry can help them make more informed choices.

From food labels, technology and ingredients to trusted sources, animal well-being and food safety, questions asked of the panelists by a CFI moderator are tailored for your organization to provide meaningful insights. Panelists are carefully screened based on the relevant topics and represent a cross-section of today’s consumer.

“Eye opening” is how panels are often described. Organizations come away with new perspectives that can help guide communication approaches to enhance engagement.

View segments of a CFI Consumer Panel here. To learn more and schedule your consumer panel, contact Neil Robertson.