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How to Survive an Undercover Video
(Recorded on December 3)
The recent flurry of undercover videos is a painful reminder of just how damaging these graphic images can be to a company, a brand and an industry. There is no substitute for reliable animal well-being programs, but an effective response to an undercover video can be the difference between staying in business and seeing a lifetime of work destroyed. Recent research by The Center for Food Integrity explored consumer reaction to “good actor and bad actor” responses to on-farm undercover video. The results could not be clearer. In this webinar we will share the research results, our strategic insight and a step by step plan for not just surviving, but restoring public trust after an undercover video.