Each year, CFI brings together a network of well-informed and highly motivated organizations and individuals for the North American Strategy Conference on Animal Agriculture.

This year's conference took place May 9 - 10, 2013 at Hamburger University on the McDonald's Campus in Oak Brook, Ill. 

Conference attendees included thought leaders from production, processing, restaurant, retail, food service and other allied fields.

Click on the links below to view the 2013 Strategy presentations:

Day One:
Why Transparency Should Be Important to All of Us
Gretchen Goetz, Food Safety News

Gretchen will revisit the lean finely textured beef (LFTB) issue and will explore how more transparency may have benefited the industry.

What Consumers Say and Do in the World of Food Service
Sandeep Malhotra, Technomic, Inc.

How are consumers changing? What are the latest trends on what they want from their food service providers? In this segment we will explore the latest attitudes and beliefs of today’s consumer and how this is translating into behaviors.

The challenges, opportunities and potential risks related to sustainable agricultural production
Dr. Marty Matlock, University of Arkansas

Agricultural production, including crops, pasture and grazing, currently utilize more than 40 percent of the Earth's surface. In order for global agricultural producers to meet the increasing demand for food, feed, fiber and fuel, while at the same time reducing inputs and impacts, we must use every tool currently available in our collective tool box and continue to develop innovative tools that address emerging problems.

Day Two:

Understanding Perceived Motivations of Today’s Consumer
Charlie Arnot, CFI

Learn about the the Foundation for Food Integrity’s latest consumer focus group research.


For more information about the 2013 North American Strategy Conference on Animal Agriculture, please contact us.