Trust in Gene Editing: Your Company’s Future Depends on It
1 to 2 p.m. CDT
Innovations in gene editing are accelerating at break-neck speed, addressing the world’s greatest challenges in food production and human health. It’s an exciting time. But without the public’s trust, the full potential will never be realized.
While companies are understandably focused on research, development and commercialization, skepticism is brewing – and the alarming headlines keep coming.
Now is the time to include trust-building in your strategy to help ensure long-term success and the future of advancements in the food system that benefit people, animals and our planet.
Join The Center for Food Integrity, Wed. Sept. 25, 1 to 2 p.m. CDT, for Trust in Gene Editing – Your Company’s Future Depends On It. CEO Charlie Arnot and Amy te Plate Church, CFI Coalition for Responsible Gene Editing in Agriculture, will detail the latest research on gene editing, a new approach to engaging and proven research-based keys to earning trust. (Hint: It’s not about the science.)
Specifically, you’ll learn:
- Why consumer trust has eroded
- What consumers think about gene editing
- How consumers adopt new technology
- Why trust matters to your company’s success
- How to shift your communication and engagement strategy to earn trust
- 5 keys to impactful engagement
Consumers want permission to believe that you’re doing what’s right – that your values are aligned. Learn how to engage in a way that instills confidence and balances the conversation.