The Transparency Revolution: What Food Companies Expect from Today’s Supply Chain to Earn Trust
Wed., August 17, 2016
10:30 – 11:30 a.m. CDT
Today’s consumers want to know what’s in their food, who’s producing it, how it’s produced and how it will impact their health. It’s a new day where transparency is no longer optional — it’s expected — and the latest research from The Center for Food Integrity (CFI) shows that food companies, many of which have made dramatic shifts to meet consumer demand, are held most responsible.
What does this transparency revolution mean for the supply chain? How can increasing transparency earn trust?
Join us Wed., August 17, 10:30 to 11:30 a.m. CDT, for a one-hour webinar where we dive into the latest CFI research that demonstrates the link between transparency and trust, detailing what consumers expect from the food industry. Hear from The Hershey Company and Campbell Soup Company about their transparency initiatives and, specifically, what changes in their products, processes and brands mean for the supply chain. You’ll come away with a better understanding of why transparency matters and specific strategies to put transparency into action.
The webinar lineup includes:
Senior Manager — Corporate Social Responsibility Program Office
Campbell Soup Company
Campbell’s purpose-driven commitment to setting a new bar for transparency in the food industry led the company to take a big step by sharing with consumers what goes into its food, how it’s made, where ingredients are sourced and why Campbell’s makes the choices behind the ingredients used in its food. The centerpiece of this new direction is www.whatsinmyfood.com, where consumers can access a wide range of information about Campbell’s products, and have questions and concerns addressed in one easily accessible place. This site provides information on several of Campbell’s top brands. It’s just the beginning of the journey and Campbell’s intends to further expand this work in the future. In addition, the company is moving toward a “real food” focus, recently committing to sourcing antibiotic-free chicken and to remove artificial colors and flavors from North American products.
Director of Product Transparency
The Hershey Company
Responding to consumers’ changing relationship with food and their desire to know more about what they eat, The Hershey Company launched a Simple Ingredients initiative last year and made continued progress on sourcing sustainable ingredients from its suppliers. Hershey is also making information about its products easier to find and understand through its leadership in the creation of the Grocery Manufacturers Association’s (GMA) new SmartLabelTM program, which uses an on-pack QR code to display a full suite of product information including ingredients, nutrition facts, allergens and GMOs.
The Center for Food Integrity
Now approaching its 10th anniversary, CFI has conducted the most comprehensive consumer trust research in the country, providing its members with a roadmap to effectively engage consumers. Beginning in 2013, CFI zeroed-in on the role of transparency in building trust and by 2015, developed and tested a tool to measure transparency. Along with seven other companies, The Hershey Company and Campbell Soup Company both participated in a beta test of this new tool in 2015. The latest research demonstrates that transparency earns trust and details what consumers expect from today’s food industry.