education

CFI 2015 Consumer Trust Research: Transparency

Join us as we present our latest research findings on what transparency means to consumers. This seven-part series will explore what consumers think transparency means in the areas of food safety, diet and health, labor and human rights, the environment and animal well-being. Register today!

Part I: Transparency

Thursday, Dec. 10, 2015, 1:00 – 2:00 PM CST

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Join CFI’s JJ Jones as he presents the first webinar in the series – the key to overcoming the bias against “Big Food.” CFI’s groundbreaking 2015 consumer research shows that increasing transparency is the key to overcoming the bias against Big Food and Big Ag. Gain insight into how you can help put the research to work for your company.

Part II: Transparency — What Matters Most

Thursday, Jan. 7, 2016, 1:00 – 2:00 PM CST

View Webinar ButtonTransparency is key to building trust, but what exactly do consumers want? In this webinar, CFI’s Roxi Beck┬áreveals what the latest consumer trust research learned from consumers about what they want when it comes to the food system and how you can use this information to help build trust.

Part III: Transparency — Impact of Diet on Health

Thursday, Jan. 21, 2016, 1:00 – 2:00 PM CST

Diet and health continue to be top concerns for consumers. CFI’s research has revealed the type of information consumers want to know, as well as how they want to access that information. In this webinar, Sarah Downs, RD, MBA, will identify the measures that are most effective at increasing transparency and how you can put them to work to build trust.

Part IV: Transparency — Food Safety

Thursday, Feb. 4, 2016, 1:00 – 2:00 PM CST

The stakes are higher than ever for the food system where food safety is concerned. CFI’s 2015 research discovered what consumers expect to know about the safety of the food they’re eating. CFI’s Roxi Beck will present how transparency serves as the currency of trust and how you can avoid a risky gamble with consumer trust when it comes to food safety.

Part V: Transparency — Labor/Human Rights

Thursday, Feb. 18, 2016, 1:00 – 2:00 PM CST

How much do consumers want to know about an organization’s human rights policies? Is it possible to share too much information? There are many issues to consider when working to increase transparency. CFI asked these critical questions in its 2015 consumer research. JJ Jones will present the results in this webinar and will provide answers on how to cultivate transparency regarding labor and human rights.

Part VI: Transparency — Impact on the Environment

Thursday, Mar. 3, 2016, 1:00 – 2:00 PM CST

View Webinar ButtonInformation is not the same thing as transparency. Offering information about your organization’s impact on the environment is likely not enough to build trust. Join Roxi Beck for this webinar to discover how increasing transparency regarding environmental impact is an investment that will yield consumer trust.

Part VII: Transparency — Animal Well-Being

Thursday, Mar. 24, 2016, 1:00 – 2:00 PM CDT

Is there a right or wrong way to communicate with consumers about animal well-being? CFI’s 2015 research into transparency uncovered compelling data on the most effective methods to share information about this sensitive topic. CFI’s Donna Moenning provides insight on how to increase transparency in ways that build consumer trust in your organization and the way you care for animals.