With backpacks strapped on and lunch money in hand, kids of all ages are headed back to school. But class is in session year round at The Center for Food Integrity.
Equipping your team with the skills – and confidence – to effectively engage and earn trust in the food system is imperative as consumer attitudes continue to evolve. We understand the complexities and offer a suite of innovative and tailored trainings to help you and your organization meet the challenges.
Engage Since 2009, we’ve taken our interactive Engage training around the globe to help food and agriculture organizations more effectively communicate with consumers and customers to earn trust using the power of shared values. Our peer-reviewed and published research shows that connecting through values is three-to-five times more powerful in building trust than simply sharing facts.
Engage Media and Social Media Be prepared and confident to engage with journalists with Engage Media Training where we put your newfound skills to work in front of the microphone. Social media drives today’s conversations around food and agriculture. Learn how to be an effective voice for your industry and amplify your messages with Engage Social Media Training.
Engage: Gene Editing Gene editing offers tremendous potential to solve challenges in food production. Are you ready to engage in the conversation? This training provides comprehensive, research-based insights to help those researching, developing, using and communicating about this promising technology engage in informed dialogue on gene editing in food production.
Clear View of Transparency In most consumers’ eyes, transparency is no longer optional. This session is designed to provide teams with a hands-on experience for evaluating – and enhancing – their organizations’ public-facing communication materials. Bring a laptop and be ready to dig in!
Optimizing Sustainability Today’s consumer is more interested than ever in sustainability, but definitions vary widely. In fact, CFI has identified more than 250 attributes of sustainability and corporate social responsibility that go beyond simply being “green.” So how does the food system evaluate and communicate impacts and tradeoffs of individual decisions on the entire food system? With CFI’s Optimizing Sustainability workshop, we’ll help your organization make better-informed decisions aligned with your values and those of your important audiences and stakeholders.
All CFI trainings are highly customizable. We can tailor them to your specific needs and audiences, and to busy schedules – including incorporating them into existing meetings and conferences.
In the end, it’s about empowering your team to be your best ambassadors so consumers, customers and other key stakeholders are confident that the food system is doing what’s right.
Click on any of the links above to learn about our programs and how we can help your team play a part.