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Can We Interest You in Earning Consumer Trust?

Consumers today want balanced and credible information about food from people they can trust. Are you and your team prepared to have conversations that earn trust?

The Center for Food Integrity (CFI) has the recipe for success: Engage communications training.

CFI’s peer-reviewed and published research shows that communicating using shared values is the key ingredient. In fact, it’s three-to-five times more important to earning trust than simply sharing facts. That’s why CFI created Engage, a successful, interactive in-person course that has reached thousands in the U.S. food and agriculture industries with this unique approach since it first launched in 2009.

CFI also offers Engage Online, a series of five self-paced online modules modeled after the Engage curriculum.

The online communications training program starts with the erosion of trust, sprinkles in CFI research on consumer attitudes, layers on the three steps to engaging and adds a generous dollop of values messaging. It’s available in single serving size (individuals) or can be served up family style (groups)!

So, which do you choose for you and your team? Peruse the menu and see which tasty training option will satisfy your appetite.

Are you ready to order? Individual enrollment for Engage Online is available at www.CFI-Online.org. Interested in Engage in-person training, or group or customized Engage Online training? Contact Donna Moenning at donna.moenning@foodintegrity.org.