about

First in Consumer Trust

CFI was the first to introduce a research-based consumer trust model and continues to be a leading voice in today’s food system.

Building trust isn’t just giving consumers more science, more research or more information. Our research shows it’s about demonstrating that you share their values when it comes to topics they care about most, like safe food, quality nutrition, outstanding animal care and environmental stewardship.

Learn about the CFI Trust Model.

CFI in partnership with Iowa State University, 2009