Consumers have questions about food — where it comes from, who’s producing it and how. Their healthy curiosity and skepticism is why we exist.
It’s not about supporting a certain outcome. We don’t lobby or advocate on behalf of any brand or company or food production method.
We simply want to make sure that consumers — in an environment where they are bombarded with contradictions — have the balanced information they need about food to make informed choices that are right for them and their families.
We’re a not-for-profit organization whose members and project partners represent the diversity of today’s food system — from farmers, ranchers and food companies to universities, non-governmental organizations, restaurants, retailers and food processors.