about

Ujwal Arkalgud

Ujwal Arkalgud

Member

MotivIndex

Ujwal Arkalgud is an award-winning cultural anthropologist and entrepreneur. He began his career as an in-field
researcher conducting immersive ethnographies in the entertainment and travel sector, where he discovered a
simple truth – people make decisions based on shared beliefs, not rational needs. This discovery set Ujwal on a path
to constantly seek better ways to uncover the underlying beliefs and motivations that guide people and their
decisions.