As consumers become more interested in how their food is grown, processed and brought to market, the food system must ensure it is doing the right things in a way that builds trust.
J.J. Jones reveals the latest CFI Consumer Trust research results. →Understand who is driving the online discussions about food and ag. →Define the motives of key influencers. →Form future digital engagement strategies.
The North American Leaders Session on Agricultural Technology and Innovation brings together leadership from broad agriculture coalitions and state commodity organizations responsible for earning trust in today’s food system.
CFI's 2016 consumer trust research, "Inside the Minds of Influencers: The Truth About Trust."
View our four-part series on antibiotic resistance and read other relevant blogs at Best Food Facts.