As consumers become more interested in how their food is grown, processed and brought to market, the food system must ensure it is doing the right things in a way that builds trust.
Today’s consumers want to know what’s in their food, who’s producing it, how it’s produced and how it will impact their health. It’s a new day where transparency is no longer optional – it’s expected.
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CFI's 2015 consumer trust research, A Clear View of Transparency and How It Builds Trust, was unveiled at the Food Integrity Summit Nov. 17.
View our four-part series on antibiotic resistance and read other relevant blogs at Best Food Facts.